Epic Gardening Acquires Botanical Interests to Grow Its Wholesale Offering Through Partnership with Independent Garden Centers – Yahoo Finance
SAN DIEGO, January 11, 2023–(BUSINESS WIRE)–Epic Gardening, the leading creator-led, content-to-commerce brand in gardening, announced today it has acquired Botanical Interests, the Broomfield, CO-based vegetable, herb and flower seed packet company. The addition of Botanical Interests greatly expands Epic Gardening’s reach into the wholesale market via partnership with existing Botanical Interests store partners and sales reps. The Botanical Interests brand, its Colorado headquarters, and all employees will be retained as part of the transaction.
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Kevin Espiritu, Founder & CEO of Epic Gardening (Photo: Business Wire)
Epic Gardening was founded in 2013 by Kevin Espiritu with the mission of teaching the world to garden through practical, entertaining content. The company has grown to become the most followed gardening community online, with over 6 million followers across its channels and an extensive library of written gardening guides. Its online store offers a highly curated offering of best-in-class gardening products, including its flagship product, Birdies Raised Beds.
Kevin Espiritu said, “My love of gardening started with a pack of ‘Marketmore’ cucumbers from Botanical Interests nearly 10 years ago, so to have the opportunity to be the new steward of this incredible brand is truly a full-circle moment. Despite our large online presence, a majority of our audience makes their gardening purchases at nurseries, garden centers, and the like. It makes sense—they’re the ‘third space’ for us gardeners, a place to spend time, dream, plan, and ultimately succeed in the garden. It’s our hope that we can bring our customers and flagship products, like the Birdies raised beds and seed starting trays, to Botanical Interests’ existing wholesale customers and continue to deliver the best seed assortment available.”
Botanical Interests, founded in 1995 by Judy Seaborn and Curtis Jones, offers nationwide distribution of more than 650 Non-GMO Project Verified varieties, including certified organic and heirloom vegetable, herb, and flower seeds specifically chosen for the home gardener. Botanical Interests has grown its customer base to over 4,500 existing stores across independent garden centers, nurseries, hardware stores and select natural food stores.
“Curtis and I are thrilled to see Botanical Interests and Epic Gardening come together to continue to grow our amazing community of gardeners,” said Co-founder and CEO Judy Seaborn. “Together, we share a passion for providing exceptional varieties of high-quality seed, detailed educational information to help the home gardener succeed, all while providing the best customer service in the industry. It’s an absolute pleasure to announce this acquisition, …….